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Review Article 


Pharmaceutical market in Serbia

Veselin Tima Dickov.

Abstract
Marketing concept formed around the focus on the consumers, their needs, wants and demands, evolves in the case of pharmaceutical into a care of the complex interest of constituents generating demand on this market – pres scribers whose role is to select therapies, pharmacists who dispense drugs within a specialized distribution channel to the final consumer -patient, alongside the payers – the state and or insurance companies refund a part of or total costs of the pharmaceutical product. A special challenge that the subject raises is the existence of controversy generated from two sources. Marketing controversy stems from criticism leveled at the effectiveness and efficiency of marketing activities and the debatable ethical code of conduct.

Key words: Marketing controversy, pharmaceutical market, Serbia


 
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How to Cite this Article
Pubmed Style

Veselin Tima Dickov. Pharmaceutical market in Serbia. J Complement Med Res. 2012; 1(1): 44-51. doi:10.5455/jice.20120410113728


Web Style

Veselin Tima Dickov. Pharmaceutical market in Serbia. http://www.jocmr.com/?mno=16558 [Access: February 15, 2020]. doi:10.5455/jice.20120410113728


AMA (American Medical Association) Style

Veselin Tima Dickov. Pharmaceutical market in Serbia. J Complement Med Res. 2012; 1(1): 44-51. doi:10.5455/jice.20120410113728



Vancouver/ICMJE Style

Veselin Tima Dickov. Pharmaceutical market in Serbia. J Complement Med Res. (2012), [cited February 15, 2020]; 1(1): 44-51. doi:10.5455/jice.20120410113728



Harvard Style

Veselin Tima Dickov (2012) Pharmaceutical market in Serbia. J Complement Med Res, 1 (1), 44-51. doi:10.5455/jice.20120410113728



Turabian Style

Veselin Tima Dickov. 2012. Pharmaceutical market in Serbia. Journal of Complementary Medicine Research, 1 (1), 44-51. doi:10.5455/jice.20120410113728



Chicago Style

Veselin Tima Dickov. "Pharmaceutical market in Serbia." Journal of Complementary Medicine Research 1 (2012), 44-51. doi:10.5455/jice.20120410113728



MLA (The Modern Language Association) Style

Veselin Tima Dickov. "Pharmaceutical market in Serbia." Journal of Complementary Medicine Research 1.1 (2012), 44-51. Print. doi:10.5455/jice.20120410113728



APA (American Psychological Association) Style

Veselin Tima Dickov (2012) Pharmaceutical market in Serbia. Journal of Complementary Medicine Research, 1 (1), 44-51. doi:10.5455/jice.20120410113728