Online ISSN: 2577-5669

STRATEGIC MARKETING PLAN FOR SANDAL ROSE FACE PACK

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NIRANJAN BABU MUDDULURU, SREEVARDHAN RAYAPU
ยป doi: 10.5455/jcmr.2023.14.05.55

Abstract

This marketing strategy outlines a comprehensive plan for launching and promoting the Rose Sandal Face Pack, a skincare product enriched with natural ingredients renowned for their rejuvenating properties. The strategy commences with a detailed market analysis, which includes identifying current skincare trends, analyzing competitor offerings, and defining the target demographic. Short-term and long-term marketing objectives are established to enhance brand visibility, drive sales, and ensure sustainable growth.The branding and positioning strategy emphasize the product's natural ingredients, positioning it as a high-quality skincare solution. Product development focuses on highlighting the unique features and benefits of the Rose Sandal Face Pack, while packaging design reflects the brand's commitment to elegance and sustainability.The pricing strategy aims to strike a balance between the product's value proposition and market competitiveness. Distribution channels encompass online platforms, beauty stores, and pharmacies, with a strong emphasis on effective channel management to optimize product availability and visibility.The promotional strategy integrates advertising campaigns, sales promotions, and public relations efforts to enhance brand image and stimulate sales. Digital marketing tactics leverage social media platforms and content marketing to engage customers and expand brand awareness.Evaluation and control measures involve monitoring key performance indicators and adjusting strategies to optimize marketing effectiveness. Overall, this marketing strategy aims to establish the Rose Sandal Face Pack as a leading skincare product, driving brand growth and achieving business objectives within the competitive skincare market.

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